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Usually it is the Japanese who copy and improve American-made products. But some savvy U.S. business people are aiming to beat the Japanese at their own game. They are designing and selling spiffed-up versions of the traditional Japanese futon, or sleeping mat, to none other than eager American shoppers. Traditional Japanese futons are thin, muslin-wrapped cushions. U.S. makers have thickened the cotton stuffing in futons, covered them in designer fabrics and succeeded in promoting the joys of "all-natural sleep...

Author: /time Magazine | Title: Dividends: Futon Fever | 10/26/1981 | See Source »

...really what we had in mind. It is not the American house we dreamed of, not even the house we grew up in, the house we remember. Sometimes it stands a little too near the freeway, in a raw mat of sodded lawn-a poignant dry-green whiffle of grass with a single sapling in it that gives no more shade than a swizzle stick. The house has the frank, bleak starkness of the cut-rate. Its interiors are minimalist, and grimly candid about it. No woodwork, no extras, no little frills of gentility any more. No front hall...

Author: /time Magazine | Title: Essay: Downsizing an American Dream | 10/5/1981 | See Source »

...imposingly carried in a wedge from shoulders to waist. Not since Hemingway has a well-known American writer worked as hard on his body as he has on his prose. Rarely a day goes by when a bout at the typewriter is not followed by a roll on the mat with his sons, a three-to six-mile run or a session bench-pressing weights until he tires. "I do not lift for bulk or definition," he notes, "but for stamina...

Author: /time Magazine | Title: Life into Art: Novelist John Irving | 8/31/1981 | See Source »

...camera. The kitchen is dominated by a cast-iron Garland, a gas stove prized by serious cooks. Outside on a lawn, surrounded by a neighbor's fields and orchards, there is something that at first appears to be a helicopter landing pad. It is a wrestling mat...

Author: /time Magazine | Title: Life into Art: Novelist John Irving | 8/31/1981 | See Source »

...that hasn't solved the problem of cramped quarters. Wilson said that the club's equipment takes up too much space in the gym. As it stands now, the club has no room to spread out a full-floor mat and so must practice floor exercises on narrow strips of matting...

Author: By Jon A. Gordon, | Title: Gymnasts Struggle On Without Coach | 3/11/1981 | See Source »

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