Word: mattel
(lookup in dictionary)
(lookup stats)
Dates: during 1960-1969
Sort By: most recent first
(reverse)
...receiver, she said to me. 'You are nothing but a machine.' And I decided that a toy named Mr. Machine would be an adequate psychological symbol of our times." Glass, who is already planning his 1964 line, manufactures no toys himself, instead leases his ideas to toymakers (Mattel, Ideal) for a percentage of the gross...
...choosing a tough successor to carry on Mattei's expansionary and controversial policies. Premier Amintore Fanfani last week did neither. To succeed Mattei as head of the "state within the state'' Fanfani selected E.N.I.'s scholarly vice president. Professor Marcello Boldrini, a mere 72, and Mattel's lifelong loyal friend...
Last week Mattel's luck gave out. As he was heading back from a business trip to Sicily, his private E.N.I jet ran into a soupy fog, crashed in flames ten miles south of Milan and killed the three men aboard...
...Frontier. As chairman and president of Mattel, Elliot Handler, 46, likes to think up new toys. Chic, aggressive Executive Vice President Ruth Handler, 45, oversees manufacture and administration. (By family agreement, they never talk business at home.) Husband and wife aspire to make Mattel the world's biggest toymaker; this year, if their sales hit $80 million as expected, they will achieve their goal and surpass longtime industry leader Louis Marx (TIME cover...
...their drive for the top, the Handlers this year alone have doubled their plant space and payroll (to 4,400). At Mattel's Los Angeles factory, a staff of 200 toy developers, including chemists, sculptors and engineers, tinker behind locked doors on an annual research budget of $1,500,000. Currently, the company has 17 new toy "principles" ready to employ in a variety of toys. Exults Jack Ryan, a onetime missile engineer who heads Mattel's R. & D. department: "We're right out on the frontier of technology...