Word: mattel
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Dates: during 1960-1969
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...extra frame slats and decided to make doll furniture with them. Thanks to the doll furniture, Elliot Handler and his wife Ruth cleared $30,000 on sales of $100,000 that year. The Handlers have never quite matched that profit margin, but in the 17 years since then their Mattel, Inc. has joined the front rank of U.S. toymakers. Last year Mattel earned $4,000,000 on sales of $49,400,000. And in the first half of this year, the Handlers happily told the New York Society of Security Analysts last week. Mattel's sales jumped a whopping...
...Advocates of Sensitivity Training insist that most participants wind up enthusiastic about the program, contend that the only critics are uncooperative types who so cherish their emotional privacy that they refuse to enter into the spirit of the thing. Somewhere in the middle stands Vice President Robert Mitchell of Mattel, Inc., a fast-growing Los Angeles toy company that encourages its executives to sign on for Sensitivity Training. Arguing that only Sensitivity Training provides "the emotional kick in the guts" necessary to make an executive recognize his personality weaknesses, Mattel says: "I have seen a third of the people...
Among this year's new, bestselling toys: ¶Chatty Cathy, a 20-in., blue-eyed, freckle-faced doll that talks, made by Mattel. When a string on Cathy's back is pulled, she can say "Will you play with me? "Tell me a story," "PIease brush my hair," "I love you," or any of eleven different sentences in random sequence. List price...