Word: mattel
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Dates: during 1970-1979
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...with National and see what they have.' " Some stewardesses have refused to wear the buttons; Florida's Dade County Circuit Court has turned down a national women's organization request for a restraining order to ground the campaign. National pleads innocence. Says Public Relations Director Robert Mattel: "The stewardesses become an extension of the airline. We had no preconceived idea of injecting a suggestive leer into the campaign...
Many major companies, including General Electric, Mattel Toys, Bristol-Myers and Xerox, are gearing up to invest heavily in feature films. Quaker Oats anted up the entire $2 million for the musical Willy Wonka and the Chocolate Factory, and is now ready to plow its considerable profits back into new films. Wells, Rich, Greene, the advertising agency, will soon complete its first film, Dirty Little Billy, an irreverent rehash of the Billy the Kid legend...
...production companies or individuals to make their films. Doubleday is making a production deal for a film version of one of its own books, The Parallax View, by Loren Singer; it has contracted for a screenplay by Lorenzo Semple Jr. (Pretty Poison), and hired Director Michael Ritchie (Downhill Racer). Mattel has worked out an arrangement for eight children's films-what else?-with Producer Robert Radnitz (Misty, A Dog of Flanders); Radnitz is now at work in Louisiana on Sounder, from the 1970 Newbery Medal novel by William Armstrong...
...Government are bent on forcing tough reforms. The Federal Trade Commission in particular has been working inventively to root out deceptive ads. In a variety of actions it has challenged some advertising of giant companies including Coca-Cola, ITT, Continental Baking, Standard Oil of California, Du Pont, Mattel and MacDonald's hamburger chain. In response, ad agencies and their clients are now taking their most serious step yet toward self-regulation...
...101st Airborne, the 1st MarDiv, the 25th Infantry, the Big Red One. They wore long hair and beards and medals: Silver Stars, Bronze Stars, Purple Hearts. Some were missing an arm or a leg; some got about in wheelchairs. They carried squirt guns, cap pistols, toy rifles made by Mattel...