Word: mattel
(lookup in dictionary)
(lookup stats)
Dates: during 1980-1989
Sort By: most recent first
(reverse)
...video games. During the pre-Christmas buying frenzy, George Plimpton and that anonymous smug kid argued between halves of everything except the disarmament talks over whether the viewer should spend his last dollar on Atari or Intellivision. The commercial blitz paid off for all of the home console manufacturers. Mattel shipped more than 600,000 Intellivision units, a 300% rise from 1980. And Atari's Chairman, Raymond E. Kassar, said sales were "a magnitude beyond" earlier figures. Said he: "We all go to bed dreaming we'll have the kind of Christmas sell-through that we had this year." This...
...microcomputer, there are compact electronic learning aids that can be toted to and from school like a lunch box and cost from under $20 to about $120. Texas Instruments, a pioneer in "talking" computer chips, is the leading producer of these less expensive aids. (Others: Mattel, Coleco, Milton Bradley.) In 1978 TI introduced Speak & Spell, a talking learning aid, which imitated the human voice-questioning, coaching and correcting the user -with an integrated circuit on a single silicon chip. On a later machine, called Speak & Read ($75), a child can complete sentences at three levels of difficulty by pressing letters...
Electronic games, at first turned out mainly for teenagers, have become elaborately complicated to appeal to adults. At least one toymaker, Mattel, is now making a home computer in an attempt to make up for lost toy sales in the downsize baby market...
Tinkerbell's conservative sales approach, though, is now under increasing pressure from tough new competitors. Major toy manufacturers, including Mattel, Remco, Ideal, Hasbro and Mego, have introduced broad lines of make-believe makeup. Toy and Hobby World magazine lists Remco's Crayon Children's Play Cosmetics as currently the top-selling brand. Remco also tempts the tots with Blue Ice Eye Shadow and Sweetheart Pink Lip stick. Hasbro offers a Fresh 'n Fancy kit that allows the girls to mix their own makeup colors. The prices of these play cosmetics range from $1 for a small...