Word: mattel
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Dates: during 1980-1989
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...daily on after-school TV by the hero of He-Man and the Masters of the Universe, it has proved puissant enough to capture the attention of more little boys than any other television show in America. He-Man power has sold $500 million in toys made by the Mattel company for its Masters of the Universe line and another $500 million in He-Man toothbrushes, underwear, sheets and alarm clocks manufactured under license to Mattel...
...early to start thinking about Christmas? Not at all. With the toy industry headed toward a record $11 billion in retail sales this year, spot shortages of the most popular games and dolls are already appearing. Toy stores say they cannot stock enough of Rainbow Brite, Mattel's newest line of dolls. Kenner expects to ship 9 million of its fuzzy Care Bears, yet still cannot meet demand. Some 25 factories in Japan are turning out tiny robots called Transformers that can be changed into cars and dinosaurs, but 20% of retail orders are going unfilled. Even last year...
...N.Y.S.E.'S worst casualty of 1983 was Cincinnati's Baldwin-United, the piano maker turned insurance giant. After expanding too boldly into financial services, the company in September filed for Chapter 11 bankruptcy. California toymaker Mattel was zapped by the collapse of the video-game craze, and its stock fell sharply. Pennsylvania-based Nutri/System, which operates a chain of weight-loss centers, fell from grace when earnings slumped after it acquired an executive job placement service and a cosmetics firm. Anacomp, an Indianapolis data processor, had problems with some software products, and its stock tumbled. The drop...
...winter that followed. They admired Atari's pioneering home video game, Pong, and they made a fortune on an imitation named Telstar. But they overinvested in that, lost $22 million in 1978 and nearly went bankrupt. Then they gambled heavily on ColecoVision, which could play both Atari and Mattel games. It is still selling well (1.9 million units...
...keep customers excited, the video-game industry is being buffeted by the boom in home computers, which can be used to play electronic games. Price wars have pushed the cost of some home computers, including models from Commodore and Texas Instruments, below $200. As a result, Atari and Mattel machines that do nothing but play games are becoming less attractive and must often be discounted. An Atari 2600 game player, which once cost $150, is now available for as little...