Word: mattel
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Dates: during 1990-1999
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...Barbie Fashion Designer $45; Mattel; ages 6 and up Girls--or young Calvin Kleins--design doll clothes with this CD-ROM, print them on special paper and make them without sewing. Why pay for whatever bizarre Barbie outfit Mattel offers next when your angel can make...
...with birth certificates and adoption papers. After Roberts signed an agreement with Coleco to mass-produce a smaller version of the dolls in 1982, they caused stampedes at toy stores, hitting annual sales of $600 million in 1985 before their popularity waned at decade's end. Now marketed by Mattel, the Kids, which sell for about $30, are back--and more lifelike than ever. Some are able to eat, sneeze and even hiccup. But hold on to the 1978 originals, which command "re-adoption fees" of up to $25,000 from collectors...
Rivals such as Girl Games and Her Interactive, two new developers of multimedia titles for girls, are cheering Barad on. "Mattel can do some great things to expand that market for all of us," says Mauricio Polack, director of sales and marketing for Her Interactive, which last year unveiled a CD-ROM called McKenzie & Co. that is based on high school life. "Mattel is riding on our coattails to a certain extent," Polack says, "and then we'll ride on Mattel...
Also eyeing the latest Mattel products are such multimedia giants as Microsoft and Broderbund. Philips Media, a unit of the Dutch electronics behemoth, has already launched a disc fashioned after The Baby-Sitters Club, a popular book series aimed largely at girls...
...feels "personally responsible" for opening the computer world to girls. "Equal tools mean equal opportunity," she says. "You can explore and create on the computer in boundless ways. I want girls to have those skills at their fingertips." And that wouldn't be bad for the grownups at Mattel either...