Word: mattel
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Dates: during 2000-2009
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...entertainment is a $9 billion-to-$14 billion business run with the same kind of thought and attention to detail that you'd find at GE, Mattel or Tribune Co." LARRY FLYNT, publisher of Hustler magazine, arguing against more stringent health and safety measures in the wake of an AIDS scare that has shut down production of most porn films...
...years he put up with her countless career changes (what ever happened to the malt shop?), freakish feet and pesky little sister Skipper. And now BARBIE has dumped KEN like a piece of plastic. Apparently hoping a little Bennifer-style drama will boost flagging doll sales, Mattel announced at last week's Toy Fair that the never married couple "feel it's time to spend some quality time--apart." And just so every little girl could have the chance to playact the relationship dissolution and subsequent self-loathing of her dreams, Mattel even introduced a third party, buff Australian surfer...
...year's Toy Fair in New York City. Eto ($35, available this spring), from the Ohio Art Co., is an electronic Etch A Sketch that connects to your TV and lets you create drawings, animated cartoons and mazes onscreen. The I Message Girls Barbie ($25, available in May) from Mattel comes with a toy cell phone that can send instant messages to the doll and receive replies. Of course, no toy show would be complete without a gaggle of robots. One of the coolest is the remote-controlled Robosapien ($100, available this summer), a 14-in.-tall bot from WowWee...
...Might Yet Appeal A U.S. court upheld an artist's right to photograph Barbie dolls in sexually provocative poses, dismissing toymaker Mattel's claim that the images infringed copyright...
American Girl's success as both a direct marketer and an experiential retailer may be a harbinger of things to come. Mattel, the world's largest toymaker, may begin to follow a similar business model with other brands it owns, relying more on direct-to-consumer marketing to avoid the retail price-slashing wars that have rocked the industry, says Oppenheimer analyst Linda Bolton Weiser. Mattel's Fisher-Price division is already sending out its own catalog. Can Hot Wheels bumper-car birthday parties be far behind...