Word: mattel
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...companies, of course, have long seen this coming. Mattel attempted to get into educational software in the late 1990s, spending $3.6 billion to buy the Learning Company. But "Mattel just didn't understand the software business," says analyst Gikas. The blunder led to more than $400 million in losses and cost then CEO Jill Barad, who had revived Barbie, her job. Under CEO Robert Eckert, Mattel got back to building basic brands like Barbie and Hot Wheels. But Barbie's sales slump--domestically down 21% this year through September--may also be a victim of kids growing older at younger...
When Trump told each team of nine candidates to design an original, marketable toy for Mattel, Litinsky recalled a category of creature that he had studied in a Core class...
...they take me to Fred Segal, which sells the Juicy Couture line, including its new swimwear and handbags that are specially designed for shopping, with pockets for a phone (labeled hello?), keys (open), lipstick (juicy kiss!!) and a wallet (shop!). I cannot believe it has taken until now for Mattel to consider making Gela and Pam Barbies...
OCTOBER. Ken passes $3 million. Wins largest Daily Double bet in history ($44,000) by identifying Paul as the cute Beatle. Is invited to toss out the first ball of the World Series. Mattel launches a Smart Talking Ken doll that knows the answer to more than 1,500 questions. Ratings soar...
Credit the bitchy wit to screenwriter Paul Rudnick, the knowing tone to director Frank Oz and the cluttered ending to the focus groups. The snazzy cast--including Matthew Broderick, Bette Midler and, as the makeover masterminds who have "top-secret contracts with the Pentagon, Apple and Mattel," Glenn Close and Christopher Walken--really sinks its fangs into Rudnick's poisoned apple...