Word: mattel
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Only 29 of the country's corporations are listed as CARU supporters on the Web site, including several giant corporations such as America Online Inc. and Mattel...
...homes and schools. Leading companies range from niche players like Lindamood Bell Learning Processes (1998 revenues: $11 million) of San Luis Obispo, Calif., which operates centers for children with learning disabilities, to the Learning Company (1998 revenues: $839.3 million), the producer of Reader Rabbit and other educational software that Mattel acquired in a $3.5 billion stock swap last spring...
...Victorian mansion, then explore the finished building in 3-D. Austin Powers goes head-to-head with Dr. Evil in Berkeley Systems' newest addition to the cheeky You Don't Know Jack trivia series. And in keeping with the latest trend in the toy business--coupling hardware with software--Mattel will show its Me2Cam, a digital camera that drops your live image into a (G-rated) virtual-reality game. Even the new Star Wars titles steer clear of the combat-heavy themes of previous releases. One is more of an adventure game, the other a racing...
...Jersey school during lunch and recess for the express purpose of finding out "what sparks kids." To thank Watchung School for its cooperation, the network has "contributed" $7,000 worth of keyboards. Education Market Resources conducts focus groups in schools on behalf of Kentucky Fried Chicken, McDonald's, Mattel and advertising giant Leo Burnett. "We are strictly a kids' market-research firm," says Bob Reynolds, president of the Kansas-based company. "We never promote or market goods." But the information it collects is provided to other companies that then promote and market their own goods...
...another top-selling program whose own genealogy is as complex as any family's. Palladium was bought out in December by the Learning Company, which two months earlier had acquired Broderbund, which itself had acquired two other genealogy-software publishers. A few days after the Palladium deal was announced, Mattel said it would buy the Learning Company...