Word: mattel
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...after the Teenage Mutant Ninja Turtles. A Nintendo video-game version of Gladiators is being readied for release this month. Topps is planning to come out with trading cards of the 10 gladiators. Newhall Merchandising Concepts, Inc., is whipping up American Gladiators Juniors vitamins for young gladiator wannabes. And Mattel is introducing a line of toys that includes miniature gladiator action figures and small-scale models of events such as the obstacle course, known as the Eliminator. In Hollywood fevered brains are at work, of course, trying to think of a way to develop an animated cartoon series...
Though in its infancy, virtual reality has attracted an extraordinary amount of media attention. The technology has been featured on ABC News and Entertainment Tonight and in front-page stories in more than two dozen newspapers. Mattel has managed to sell some 600,000 copies of its Power Glove, a crude $90 variant on the DataGlove that is designed for use with a Nintendo video-game player, despite the existence of only a handful of games to go with the glove. Virtual reality has even worked its way into the plot line of a feature film. In the forthcoming...
...million advertising campaign highlighting their principal selling point: speed. The company says the battery-powered vehicles can go the equivalent of 500 m.p.h. in an adult-size automobile. Record Breakers are imported from Japan, where they are a national craze. While some analysts predict smaller U.S. sales, Mattel, Matchbox and other toy manufacturers are releasing their own superfast cars...
Toys that catch fire are another worry. Americans for Democratic Action, a Washington watchdog group, tested 18 stuffed animals and found that 13 of them, including Mattel's Baby Mickey Snuggle Pal, Paddington's 30th Anniversary bear from Eden Toys and Playskool's Big Bird, are flammable, even though they meet existing federal and industry standards. Manufacturers say they have had few complaints and would have to use toxic chemicals to make the toys fully flame-retardant...
...feat, since 1964 was the first year she could bend her knees) and Barbie the astronaut. She apparently was completing medical school at the time, since this year she emerged as Dr. Barbie. "The toys that become classics are those that help children define themselves as they grow," says Mattel USA president Robert Sansone. "Barbie is a vehicle for rehearsing what little girls will do in later life...