Word: mattel
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...happier aid for salt watchers: Mattel Electronics' new Diet Trac, a pocket computer specially designed to keep track of your cholesterol, caloric or sodium intake. Just tell it your nutrient goals, keep it up to date on what you are eating, and it will do the counting for you, down to the last milligram. Properly programmed, it will even send you a warning BEEP, BEEP, BEEP if an overdose of sodium is imminent...
There were more perfect moments than anyone could have hoped for: playing Mattel Electronic Football with Ben Poquette; having big Bob Lanier call me a "dumb white boy" after I ran over his size-22 foot with a vacuum cleaner. And then giving me a big smile...
...video games. During the pre-Christmas buying frenzy, George Plimpton and that anonymous smug kid argued between halves of everything except the disarmament talks over whether the viewer should spend his last dollar on Atari or Intellivision. The commercial blitz paid off for all of the home console manufacturers. Mattel shipped more than 600,000 Intellivision units, a 300% rise from 1980. And Atari's Chairman, Raymond E. Kassar, said sales were "a magnitude beyond" earlier figures. Said he: "We all go to bed dreaming we'll have the kind of Christmas sell-through that we had this year." This...
...microcomputer, there are compact electronic learning aids that can be toted to and from school like a lunch box and cost from under $20 to about $120. Texas Instruments, a pioneer in "talking" computer chips, is the leading producer of these less expensive aids. (Others: Mattel, Coleco, Milton Bradley.) In 1978 TI introduced Speak & Spell, a talking learning aid, which imitated the human voice-questioning, coaching and correcting the user -with an integrated circuit on a single silicon chip. On a later machine, called Speak & Read ($75), a child can complete sentences at three levels of difficulty by pressing letters...
Electronic games, at first turned out mainly for teenagers, have become elaborately complicated to appeal to adults. At least one toymaker, Mattel, is now making a home computer in an attempt to make up for lost toy sales in the downsize baby market...