Word: mattel
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Tinkerbell's conservative sales approach, though, is now under increasing pressure from tough new competitors. Major toy manufacturers, including Mattel, Remco, Ideal, Hasbro and Mego, have introduced broad lines of make-believe makeup. Toy and Hobby World magazine lists Remco's Crayon Children's Play Cosmetics as currently the top-selling brand. Remco also tempts the tots with Blue Ice Eye Shadow and Sweetheart Pink Lip stick. Hasbro offers a Fresh 'n Fancy kit that allows the girls to mix their own makeup colors. The prices of these play cosmetics range from $1 for a small...
...industry has always been secretive and hysterical, and the advent of memory chips and voice synthesizers has not calmed things down. The designers of Simon, Marvin Glass & Associates of Chicago, refuse categorically to deal with the press. At the design department of Mattel, in California, "you knock on the door and they look at you through a little hole," according to one industry executive who has visited there. Inside, "these guys are all sitting around, and they've got little computers, and'they're writing down figures and leafing through little books, and they scratch their heads...
...visual qualities of the games will improve quickly. Bambino has a two-color display system in the works that would allow one football team to wear blue uniforms and one to wear red, for instance. TV games, overshadowed this year, should attract more interest when Mattel Electronics introduces Intellivision, a game system with realistic, multicolored graphic displays. Learning capability can be built into small computers. The costs will be higher, but if customers will pay $40 this year, they may pay $75 next year...
Comic books provide inspiration for some of this year's collection. Mattel's think tank christened a green artificial limb, definitely a best buy at $3, "Hulk Hand." An identical red limb--Spiderman Hand--is available for the same money...
...last week sprang a surprise bid to acquire Macmillan, Inc., the old-line publishing conglomerate that brought out Richard Bach's 1970 bestseller about a mythical seagull. In doing so, the big broadcaster (1978 revenues: $1.8 billion) upset merger talks that had been going on between Macmillan and Mattel, Inc., the California-based toymaker that grew big on sales of Barbie dolls but which is still less than one-third ABC's size. ABC's offer of $335 million for a controlling 55% of Macmillan's shares was just $6 million sweeter than Mattel...