Word: mattel
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...Mattel, the California toy company, is trying to hang on to the kids who have mellowed into grownups. Its Barbie doll has been joined by a line of electronic toys for adults. The $500 Intellivision, a computer that plugs into a TV set, will play roulette, compute income taxes and do estate planning. Winemakers are also preparing to reap a rich harvest as the Pepsi generation trades its aluminum pop tops for corkscrews. By 1985 domestic wine is projected to be a $6 billion industry, up from $3 billion today. "Sales of the better wines can only be described...
Cable operators and programmers are developing some intriguing program ideas. Jerrold Electronics and Mattel, the toymaker, are putting together a package of games and educational courses, called Play Cable, that the viewer can participate in by using a Jerrold home minicomputer (price: $400). The package includes gambling games and a football game for armchair quarterbacks...
Married. Zsa Zsa Gabor, 55, sometime actress and talk-show queen; and Jack Ryan, 48, Los Angeles millionaire who, as head of Mattel Inc.'s research division, supervised the development of the Barbie doll. The couple were wed in a civil ceremony at Caesar's Palace, Las Vegas; he for the second time, she for the sixth. Said the white-gowned Mrs. Ryan: "If this doesn't work, I shoot myself...
...time jetting round the world to promote the cosmetics of Faberge Inc., of which he is a director. Now he is getting a new line of products to push. His knowledgeable advice has helped encourage Fabergé to join the growing list of big corpo rations (General Electric, Xerox, Mattel, Reader's Digest) that are sinking money into making movies...
Rosi's movie is a semi-documentary investigation of that crash, as dramatically formless as a pile of researcher's note cards shuffled and dealt out at random, leaving the viewer to reach whatever conclusion he pleases about the cause of Mattel's ugly demise. This formlessness dictates a film less suspenseful and, in the end, less satisfying than it might have been. It never quite pierces the surface to reach the dramatic possibilities we know to be buried in the dark depths below...