Word: mattel
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...101st Airborne, the 1st MarDiv, the 25th Infantry, the Big Red One. They wore long hair and beards and medals: Silver Stars, Bronze Stars, Purple Hearts. Some were missing an arm or a leg; some got about in wheelchairs. They carried squirt guns, cap pistols, toy rifles made by Mattel...
...While a TV series films an average of ten minutes worth of script in one day, the shooting of a 60-second commercial often takes two or three days and can run through 25,000 ft. of film to get the final, worthy 90 ft. For an ad introducing Mattel Toys' new Bathhouse Brass line, a film crew covered 1,000 miles to shoot in eight different locations. The spot shows a parade of kids cavorting across sand dunes and careering down slides while madly blasting away on their plastic "brassoons," "toobas" and "floogle-horns." A kind of psychedelic version...
...year. One pioneering firm, Maryland's Bowles Engineering Corp., works entirely on the development of fluidic technology and systems. Appliance makers are developing washing machines and dishwashers with fluidic controls. Detroit auto manufacturers are considering a number of fluidic devices such as fluid amplifiers for gas turbine engines. Mattel Inc. is developing fluidic-controlled toys that will respond to sound, and General Time Corp. has been granted a patent on the first fluidic automatic toothbrush...
...major companies for Batman products, and 45 other contracts are being negotiated. The licensees make every kind of item to which a Batman insignia can be stuck, sewn or stapled. Colgate-Palmolive is marketing Batbath bubble soap. Hallmark is bringing out Batman greeting cards. Toy companies, including Mattel, Ideal, Louis Marx and Remco, are turning out Batman toys. There are Batmasks, Batcapes, Batkites, Batbuttons, Batpuppets and Batguns as well as jackets, pajamas, towels, quilts, wallets, bathing suits, lunch boxes and pencil cases with Batman insignia on them...
...spread belongs to Engineer Jack Ryan, 37, design consultant for Mattel, Inc., Los Angeles toy manufacturers, who lives with his wife and two daughters in a house he cannot afford to maintain. It is Actor Warner Baxter's old estate on a hilltop in Bel Air. For keeping the place in running order, between eight and twelve are privileged to call it home...