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...Getting beyond those mainstream networks with millions of users reveals sites that cater to specific interests and probably one that connects to you. I loved my matchbox car collection as a kid and I see that there's an online forum dedicated to Hot Wheels hobbyists: Mattel's official site hotwheelscollectors.com. I might be up for some regression. And that neighborhood kid who blew up one of my prized cars with fireworks? He might be found at the rotteneggs.com, a social network site dedicated to sophomoric practical joke enthusiasts...

Author: /time Magazine | Title: Scouting Micro Social Networks | 5/20/2008 | See Source »

...apart easily by a child. And consistency has been key: the bricks produced today have the same bumps and holes, and can still interlock with those produced back in 1958. Fifty years on and the Lego Group is the world's fifth largest toymaker in terms of sales, after Mattel, Hasbro, Bandai and MGA Entertainment...

Author: /time Magazine | Title: Lego Celebrates 50 Years of Building | 1/28/2008 | See Source »

...China,” Kuneva said. She will also meet with White House officials and representatives of the Federal Trade Commission and Consumer Product and Safety Commission (CPSC). This past summer, three major toy recalls took place as a result of excessive amounts of lead paint and parts: two Mattel recalls of 1.5 million and 9.3 million toys—including Big Bird, Dora the Explorer, and Dora’s cousin, Diego, figures—and an RC2 recall of 1.5 million toys from the Thomas and Friends line. In the past few years, the E.U. has toughened...

Author: By Alissa M D'gama, CONTRIBUTING WRITER | Title: E.U. Rep Seeks Tougher Safety Laws | 10/4/2007 | See Source »

...Technically, Mattel's analysis is correct. Of the 19.6 million toys that it has recalled this year globally, 2.2 million were due to lead paint; the remaining 17.4 million (11.7 million in the U.S.) were toys recalled not because of lead paint but because they were made with super-strong magnets. If they come loose and are swallowed in multiples, those magnets can come together with force enough to tear through the intestines of a young child. (Mattel's announcement noted three such serious injuries that required surgery.) The magnet recall was unusually large because it includes toys sold...

Author: /time Magazine | Title: Why Mattel Apologized to China | 9/21/2007 | See Source »

...Perhaps it was convenient for Mattel to issue the magnet recall at the same time as its much smaller lead-paint recalls. Or perhaps the company was using an abundance of caution in recalling any toy that might pose a potential hazard. Either way, lead paint in toys from China is not an issue Mattel can correct overnight. That isn't a happy situation for anyone, from families in the U.S. to workers in Chinese factories who face a daily risk of lead poisoning. It will take much more than yet another apology from Mattel to fix that...

Author: /time Magazine | Title: Why Mattel Apologized to China | 9/21/2007 | See Source »

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