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Scrabble players around the world had to double-check their calendars this week after Mattel announced that it was releasing a new version of the game called Scrabble Trickster, which allows players to use proper nouns such as Quzhou (a city in southern China, worth 27 points) and Zuma (the surname of South Africa's President, worth 15 points). "I was sure it was an April Fools' joke," says John Chew, co-president of the North American Scrabble Players Association. "I thought someone was a few days late reading the press release and the joke was on them...

Author: /time Magazine | Title: Why Has Scrabble Changed Its Rules? | 4/7/2010 | See Source »

...while the story was no belated April Fools' Day hoax, it needn't strike fear into Scrabble purists' hearts either. Some media reports claimed that the new rules would forever change the face of the game, but Mattel insists that they will only apply to Scrabble Trickster - a spin-off game going on sale in July - and that the classic version will still be available for sale. The new game will initially be available only in the U.K., where Mattel owns the rights to the game. Hasbro, which owns the rights to Scrabble in the U.S., says...

Author: /time Magazine | Title: Why Has Scrabble Changed Its Rules? | 4/7/2010 | See Source »

...There will be squares on the board calling on players to draw cards, which may instruct them to forfeit a letter to an opponent or permit them to spell a word backward or use a proper noun. "Celebrity wars of words could now take place on a new battleground," Mattel spokeswoman Sarah Allen wrote in an e-mail. "It's another part of the process of expanding the brand - it's an evolution." In other words, you might be feeling pretty smug about laying down "Jay-Z" (23 points), but if your opponent responds by playing his wife Beyonc...

Author: /time Magazine | Title: Why Has Scrabble Changed Its Rules? | 4/7/2010 | See Source »

...Mattel says the rule changes - the first in the game's 62-year history - will make the game more accessible to younger players. "We wanted to attract a slightly different audience, the people that perhaps get a bit put off by the rules," says Philip Nelkon, Mattel's promotions manager. Chew, who contends that the announcement of the new version brought extra attention to the game, says the initial shock of the rule change has since worn off. "I've had [Scrabble] tournament directors calling me to say they haven't ever had so much interest," Chew says. "There...

Author: /time Magazine | Title: Why Has Scrabble Changed Its Rules? | 4/7/2010 | See Source »

...biology is not the determinant, what about society? Mattel once made a Barbie doll that said, “Math class is tough.” The doll also said, “I’ll just have celery sticks and water, please.” “Like...like so there I was and like...what-ever...

Author: By Jonathan D. Farley and Autumn Stone | Title: Summers’ Theory of Inequality | 1/25/2010 | See Source »

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