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...Horvath, 35, knew since childhood that they wanted to make toys. Growing up in Seoul, Kim's friends played with Barbie houses while she fashioned dollhouses out of cardboard and clay. On the other side of the world, in the U.S., Horvath's mother designed toys for Mattel. "She would bring home her beautiful unique prototypes, but when I saw them in the toy store, they looked the same as everything else," he recalls. "I always wanted to make toys, but I knew I never wanted to work for a toy company...

Author: /time Magazine | Title: Who Are You Calling Ugly? | 12/6/2006 | See Source »

Kick-starting his run for the White House four years early, the perennially well-coiffed Mitt morphed into a talking-points Ken doll (Mehlman that is, although his handsome, rather plasticine features are reminiscent of the Mattel icon), traveling around the country and spouting Republican dogma when wound up. And when he is in Massachusetts, he utilizes his powers as chief executive largely as a mechanism by which to appeal to the Republican Party base...

Author: By Stephen C. Bartenstein | Title: Westward, Ho! | 12/1/2006 | See Source »

...Mattel, to create a line of Tiny Dancer Little Person Barbies...

Author: /time Magazine | Title: People: Oct. 16, 2006 | 10/8/2006 | See Source »

...even close. Barbie crushes Baby Einstein. Last year the Baby Einstein brand (now a Disney property) sold $200 million worth of products. The sales of the Barbie brand, (a Mattel property), were 15 times higher - a staggering $3 billion...

Author: /time Magazine | Title: Baby Einstein vs. Barbie | 9/22/2006 | See Source »

DIED. Bernard Loomis, 82, canny toy marketer known as "the man who invented Saturday morning" for pioneering the production of TV shows that promoted toys; in Palm Beach Gardens, Fla. Working for toy giants Mattel, Kenner and Hasbro from the 1950s to the 1990s, Loomis developed hits, including Star Wars action figures--demand was once so high he gave IOUs to consumers while more toys were made--and a cartoon featuring Hot Wheels cars...

Author: /time Magazine | Title: Milestones Jun. 19, 2006 | 6/11/2006 | See Source »

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