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American Girl, which was acquired by Mattel five years ago, has so far sold more than 8 million dolls. And that's without deigning to peddle these 18-in. beauties at other stores and without running a single ad. Through its catalog, website and Chicago store, American Girl managed to rack up $350 million in sales last year alone...
What makes the twins so interesting, however, is that while Barbie is an inanimate object livened and shaped by the powers-that-be at Mattel, Mary Kate and Ashley are actually human. They are well aware of top-notch marketing—not just of themselves, but of other people as brands. They admitted in a Vanity Fair profile, for example, that one of the people they admire the most is Martha Stewart, “because of, like, everything she has created with her brand.” And VF writer James Wolcott couldn’t help...
This phenomenon, referred to as "plus sizing" in boardrooms and "big balling" on the street, has pushed U.S. sales of custom wheels up to $3.2 billion last year, from $1.2 billion in 1991, and every company from Toyota to Mattel is trying to get in on the action. Two years after Mattel started licensing miniature rims for its Hot Wheels toy cars, the firm will unveil a line of wheels for real cars. Rimmakers are also expecting a boost from this summer's sequel to the 2001 surprise-hit movie The Fast and the Furious, which opens June 6. Amid...
SEPARATED. CONJOINED TWINS, in a 22-hour operation; in Los Angeles. Year-old Guatemalan sisters Maria Teresa and Maria de Jesus Quiej-Alvarez, who were joined at the skull and faced different directions, are progressing well after a 50-member team at Mattel Children's Hospital at UCLA worked around the clock to separate the shared skull and untangle the blood vessels that connected them. Born to Alba Leticia Alvarez, 23, and Wenceslao Quiej Lopez, 21, a banana packer, the girls, whose development prior to the surgery was normal, have been given a good chance of survival...
...other former executives for allegedly committing hundreds of millions of dollars in fraud at the bankrupt cable company. The Doll Takes A Fall Happily, most of us forgot about Danish pop group Aqua and its 1997 hit Barbie Girl long ago. But not Barbie's makers at Mattel. They sued, saying the song sullied Barbie's image. A U.S. judge last week ruled that, as a cultural icon, Barbie is fair game. Europe Gets Defensive So much for the moral high ground. Despite European opposition to the U.S. missile-defense program, European Aeronautic Defense and Space (EADS), Italy's Alenia...