Word: mattell
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...Harry Potter Legos and a section in the game board corner dedicated to games and puzzles inspired by the books and upcoming movie, I think it’s safe to say that the wave of Harry Potter merchandising is in full gear. Created by several companies including Mattel and Gund, most of the toys are cute, clever, or at least nicely crafted, as well as pricey. The doll collection is well detailed and, unlike most other dolls, these have fuzzy faces, a unique and inviting touch. The stuffed animals are typical, but the beanie Hedwig is especially soft...
...Voltron ($29.99) has completely sold out since its release in 1999, and each of the first 12 Masters of the Universe--including He-Man, Man-at-Arms and the evil Skeletor ($10-$25 each)--has all but disappeared from the shelves of J.C. Penney and Toys "R" Us since Mattel re-released them. Demand in the U.S. for replicas of Transformers, among them the upstart Hot Rod ($45) and the diabolical pistol Megatron ($90-$110), has prompted importers to buy them off the shelves in Honshu and sell them to retail stores in U.S. malls. Takara, their maker, will...
Before Dennis Thatcher owned the title of world's most insignificant other, there was KEN, who not only had to play second fiddle to Barbie but also suffered the further indignity of having no genitalia. Ken, named after the son of Mattel founders Ruth and Elliot Handler, celebrated his 40th birthday last week. Mattel marked the occasion by announcing plans to hawk a commemorative tuxedo-clad Ken doll, expected to land in stores in June. Fortieth-anniversary Ken will be sold with a tiny replica of the very first Ken, who wore a red bathing suit with a yellow towel...
CEOs are also paying with their job for any big strategic failure. The purchase of a dog called the Learning Co. bit Mattel CEO Jill Barad in the career; she resigned under duress in February. In her farewell speech, Barad described the acquisition's effects as "devastating" to her toy company's "overall performance...
ROBERT ECKERT Kraft Foods exec gets top job at Mattel. Perk: gets chauffeured to work in Hot Wheels limo...