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Just when parents thought toy-buying season was safely behind them, manufacturers began unveiling their lineup for next Christmas. At the annual Toy Fair in New York City, it's hard to find anything without an imbedded microchip. Mattel's X3 Microscope ($100) comes with a built-in digital camera and hooks up to a PC, so kids can view magnified objects through the scope's lens, then save the images on the computer. Meanwhile, Lego is unveiling its Robotics Discovery Set ($150), which lets kids age 9 and up build elaborate creations like a moving robot that can follow...

Author: /time Magazine | Title: Toy Fair Goes High Tech | 2/15/1999 | See Source »

...with her family, making her perhaps the only teenager in America who actually wants to live at home. "More time," however, is a relative term. Lipinski's days are filled with promotional appearances at department stores and malls (even before the Olympics she had scored deals with DKNY and Mattel); her nights are filled with fund-raising galas and movie premieres. In her rare spare time, she tools around her home state of Texas in the black Corvette she got as part of her deal with autoweb.com Fans can keep up at taralipinski.com where her online diary...

Author: /time Magazine | Title: Second Acts | 12/28/1998 | See Source »

BARBIE A babe since 1959 and now worth almost $2 billion in sales annually, Barbie was fashioned by Ruth Handler Mattel's co-founder. The first doll wore a swimsuit and cost $3. Over the year Barbie's had 30 relatives and companions, but only one boyfriend...

Author: /time Magazine | Title: One Hundred Great Things | 12/7/1998 | See Source »

More recently, Tickle Me Elmo tested fairly well in the slew of kid-judged contests held every year (Family Fun magazine, Duracell batteries, and CBS all sponsor such tests, involving thousands of children across the nation). But Tyco, the Mattel-owned manufacturer, didn't expect it to become a giant seller. Then Rosie O'Donnell tickled Elmo on her show, and demand exploded. Once again, scarcity inspired collectors, reporters discovered a "hot" story, and your kid bawled his eyes out two years ago because Santa couldn't find Elmo before Christmas morn...

Author: /time Magazine | Title: How The Furby Flies | 11/30/1998 | See Source »

...Boston's newest emags, Stuff@night, is throwing its first anniversary party. The ads say, "All of Boston's Kens and Barbies are invited to a fabu Hollywood Extravaganza." Bonus points awarded for plastic hair, driving up in pink Mattel sedan and use of wanna-be Californian slang? 10:30 p.m., Avalon, 15 Lansdowne...

Author: By Sara Reistad-long, | Title: LISTINGS | 11/19/1998 | See Source »

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