Word: mattell
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This intense curiosity sparked a life-long interest in the whys and wherefores of computers and offered an alternative to a real life that was less than orderly. When his parents went through a divorce after a move to New York City, Mattel hand-held games like football and car racing and the popular memory-testing game "Simon" were outlets that let Bennahum "hide from the experience of seeing once-powerful adults falter." In his high school computer lab he explains how users there escaped to a virtual world free from, among other things, divorces, remarriages, and troubled siblings...
Until now, the biggest adventure that Mattel Media's popular line of Barbie CD-ROMS offered girls was a chance to discover a new hairdo for their plastic princess. Mattel's latest offering, Detective Barbie ($35), promises something different: players must solve a kidnapping and recover the missing loot. Set in a colorful carnival setting, Detective Barbie is fun to play and almost seems daring--until the girls learn that Barbie's real quest is to find Ken. Nothing new there...
Pleasant Rowland, a former teacher and newscaster, launched American Girls 12 years ago in Middleton, Wis., precisely to offer girls an alternative to the unnaturally proportioned Barbie. Yet in July, Rowland sold her company to Barbie's corporate parent, Mattel, for $700 million--and a promise that American Girls would retain its separate identity...
Attacking its problems, Toys "R" Us recently declared that it was closing 59 stores, laying off as many as 3,000 workers and taking a $495 million charge against earnings to slash inventory, a move that jolted its two biggest suppliers, Hasbro and Mattel, into announcing that they expect lower earnings. Toys "R" Us has undertaken a redesign of its stores and a new strategy of broadening its merchandise to include children's clothing and electronics. But it will also have to pull off a more difficult transformation. Says Sean McGowan, an industry analyst with Gerard Klauer Mattison...
...cost color printers have helped arts and crafts go digital, letting kids print everything from pendants to doll clothes. But has the craze gone too far? Mattel Media's Barbie Nail Designer software lets girls design and print nail stickers in an array of colorful patterns. But parents might want to check the price before buying: the software costs just $20, but ink can go fast, and cartridges cost...