Word: mattell
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...mother of three young girls (and a boy), I was disappointed in "Barbie Boots Up," describing Mattel's president Jill Barad and the launch of three Barbie interactive computer programs [BUSINESS, Nov. 11]. Sure, my girls like to play with Barbie--a lot, in fact. But we encourage our children to engage in a variety of activities. I fail to see how creating 15,000 Barbie fashion outfits on a computer will give girls an edge. I'm amazed at how American society reinforces extreme stereotyping, as with this Barbie software, and then bemoans the fact that young girls...
...Barbie Fashion Designer $45; Mattel; ages 6 and up Girls--or young Calvin Kleins--design doll clothes with this CD-ROM, print them on special paper and make them without sewing. Why pay for whatever bizarre Barbie outfit Mattel offers next when your angel can make...
...with birth certificates and adoption papers. After Roberts signed an agreement with Coleco to mass-produce a smaller version of the dolls in 1982, they caused stampedes at toy stores, hitting annual sales of $600 million in 1985 before their popularity waned at decade's end. Now marketed by Mattel, the Kids, which sell for about $30, are back--and more lifelike than ever. Some are able to eat, sneeze and even hiccup. But hold on to the 1978 originals, which command "re-adoption fees" of up to $25,000 from collectors...
Also eyeing the latest Mattel products are such multimedia giants as Microsoft and Broderbund. Philips Media, a unit of the Dutch electronics behemoth, has already launched a disc fashioned after The Baby-Sitters Club, a popular book series aimed largely at girls...
...feels "personally responsible" for opening the computer world to girls. "Equal tools mean equal opportunity," she says. "You can explore and create on the computer in boundless ways. I want girls to have those skills at their fingertips." And that wouldn't be bad for the grownups at Mattel either...