Word: mattell
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...like craftsmen turned out spinning tops, dolls and sleds. The onetime humble toymakers have evolved into giant fantasy factories that are battling for the hearts and attention of America's children with marching armies of curious and sometimes fearsome characters. This year the two largest U.S. manufacturers, Hasbro and Mattel, expect to ring up more than $1 billion each in revenues for the first time ever. Total retail toy sales grew 20% last year, thanks to a healthy economy and the excitement stirred by such blockbuster products as Coleco's Cabbage Patch Kids and Hasbro's Transformer robots. That would...
...entrepreneurs into the industry. The bruising competition that resulted has turned into a battle for survival. Future Computing, a Dallas-based market research firm, says that in the past two years the number of personal computer manufacturers has shriveled from more than 200 to about 150. Some companies, including Mattel and Timex, have simply dropped their home computer lines, but several smaller firms like Gavilan Computer of Campbell, Calif., and Beehive International of Salt Lake City, have filed for bankruptcy. Last year 570 of 3,800 computer retailers in the U.S. closed their doors or were taken over by large...
...some ways, people with machines orphaned by IBM are better off than those who bought from firms that filed for bankruptcy (such as Franklin, Gavilan, Osborne and Victor) or simply quit the computer field (Coleco, Mattel, Timex). IBM's higher-priced models are still enormously successful, which ensures a steady stream of IBM compatible software, some of which will run on the PCjr. Moreover, the giant company has promised to continue to provide parts and service "as long as the product is around...
...wake of IBM's decision, questions arose once again about the future of the highly competitive home-computer field. The PCjr is only the latest machine headed for a home-computer graveyard crowded with models from such companies as Coleco, Timex and Mattel. The industry has suffered from fierce price competition, rapid product obsolescence and shifting consumer tastes...
...hottest property on the N.Y.S.E. was Allied Products, a Chicago agricultural-equipment maker that bucked an industry slump by producing cultivating implements designed to help farmers cut energy costs. Republic Gypsum, a Dallas manufacturer of wallboard and asphalt roofing, thrived on the Sunbelt's homebuilding boom. California's Mattel bounced back from last year's worst-performers list by turning away from electronic games in favor of dolls like those in its deliriously successful Masters of the Universe line. Rollins Environmental Services, a Wilmington, Del., firm that handles industrial waste, benefited from stricter federal rules involving the disposal of such...