Word: mattell
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...daily on after-school TV by the hero of He-Man and the Masters of the Universe, it has proved puissant enough to capture the attention of more little boys than any other television show in America. He-Man power has sold $500 million in toys made by the Mattel company for its Masters of the Universe line and another $500 million in He-Man toothbrushes, underwear, sheets and alarm clocks manufactured under license to Mattel...
...Mattel in fact that originated the concept of an omnipotent He-Man in 1980 and sold the idea to Filmation, a Los Angeles-based production company. "We were trying to fill a hole in the marketplace," recalls Mattel President Glenn Hastings. "We looked at boys ages three to six and found that, unlike girls, they spend a lot of time fantasizing about good vs. evil...
...Mattel and Filmation have so far kept He-Man an all-male preserve. But a new market will open up next fall, when Filmation begins airing its new series, She-Ra, Princess of Power. It will be the story of He-Man's twin sister, who leads a host of female warriors against an evil horde. Will she share in her brother's omnipotence? Not exactly. Producer Lou Scheimer explains that She-Ra is more caring than He-Man. "We tried to endow her with powers of nature rather than strength," he explains. "But she can do damn near anything...
...early to start thinking about Christmas? Not at all. With the toy industry headed toward a record $11 billion in retail sales this year, spot shortages of the most popular games and dolls are already appearing. Toy stores say they cannot stock enough of Rainbow Brite, Mattel's newest line of dolls. Kenner expects to ship 9 million of its fuzzy Care Bears, yet still cannot meet demand. Some 25 factories in Japan are turning out tiny robots called Transformers that can be changed into cars and dinosaurs, but 20% of retail orders are going unfilled. Even last year...
...N.Y.S.E.'S worst casualty of 1983 was Cincinnati's Baldwin-United, the piano maker turned insurance giant. After expanding too boldly into financial services, the company in September filed for Chapter 11 bankruptcy. California toymaker Mattel was zapped by the collapse of the video-game craze, and its stock fell sharply. Pennsylvania-based Nutri/System, which operates a chain of weight-loss centers, fell from grace when earnings slumped after it acquired an executive job placement service and a cosmetics firm. Anacomp, an Indianapolis data processor, had problems with some software products, and its stock tumbled. The drop...