Word: mattell
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...Friday, the extent of the devastation was electrifying. The most money was lost on Warner. The company's stock sank during the week like a runaway elevator-from $54 to $35, a loss in market valuation of an astounding $1.3 billion. Shares of the other market leader, Mattel Inc., which makes Intellivision, lost $192 million, fully 40% of their earlier value...
...field questions from customers around the country about problems with its line of home appliances. In Fort Washington, Pa., the Beech-Nut Nutrition Corp. employs a battery of researchers to handle 800-number telephone queries from parents on a variety of child health-care matters. In Hawthorne, Calif., the Mattel toy company maintains a staff of telephone representatives to advise customers on the operation of the company's toys.and electronic games. In Whippany, N.J., Channel Home Centers, a 91-store hardware chain, offers home repair and fix-it advice from "Dr. Wally Barnett," whose role is played...
First books became movies; then movies became books; now there are movies that have become video games. Parker Brothers is marketing a The Empire Strikes Back cartridge; a Raiders of the Lost Ark game will be out by December; and both Mattel and Bally are launching games inspired by Tron, a Disney Studios movie due out this summer. Bally is blitzing the arcades; Mattel is shipping more than 1 million Tron cartridges to dealers; and Disney Spokeswoman Hilary Clark says, "It's only the beginning." Indeed. Atari is developing a game called Krull, based on a movie that...
...home version that your old English professor showed for the Classics Illustrated comic of Paradise Lost. No one denies, however, that the home market is where the major loot lies. Emerson, Coleco and Parker Brothers-who started a small living-room revolution with Monopoly in 1935-are jumping in. Mattel, which makes Atari's archcompetitor, Intellivision, says it has sold more than a million units at $249 and expects to be marketing 40 cartridges by December. One design will be based on an upcoming Disney movie called Tron, about a whiz who finds himself, Alice-like, trapped inside...
...voice that sounds like John Wayne's. Then the plane's bombardier gives an order in a slow Southern drawl. Snips from a grainy World War II movie? Not at all. This is part of B-17 Bomber, a home video game that Mattel will start selling this summer...