Word: mattell
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...toys will be a little lighter than usual. In a rare occurrence, Americans will acquire fewer toys this year than last. Manufacturers' shipments for the first nine months of 1971 slipped to $1.56 billion, down from $1.58 billion for the same period last year. Mattel, the General Motors of the toy industry, has seen its nine months' sales figures drop from $280 million to $217 million, and has reported a net loss of $4,003,000 for the period...
...with National and see what they have.' " Some stewardesses have refused to wear the buttons; Florida's Dade County Circuit Court has turned down a national women's organization request for a restraining order to ground the campaign. National pleads innocence. Says Public Relations Director Robert Mattel: "The stewardesses become an extension of the airline. We had no preconceived idea of injecting a suggestive leer into the campaign...
Many major companies, including General Electric, Mattel Toys, Bristol-Myers and Xerox, are gearing up to invest heavily in feature films. Quaker Oats anted up the entire $2 million for the musical Willy Wonka and the Chocolate Factory, and is now ready to plow its considerable profits back into new films. Wells, Rich, Greene, the advertising agency, will soon complete its first film, Dirty Little Billy, an irreverent rehash of the Billy the Kid legend...
...production companies or individuals to make their films. Doubleday is making a production deal for a film version of one of its own books, The Parallax View, by Loren Singer; it has contracted for a screenplay by Lorenzo Semple Jr. (Pretty Poison), and hired Director Michael Ritchie (Downhill Racer). Mattel has worked out an arrangement for eight children's films-what else?-with Producer Robert Radnitz (Misty, A Dog of Flanders); Radnitz is now at work in Louisiana on Sounder, from the 1970 Newbery Medal novel by William Armstrong...
...Government are bent on forcing tough reforms. The Federal Trade Commission in particular has been working inventively to root out deceptive ads. In a variety of actions it has challenged some advertising of giant companies including Coca-Cola, ITT, Continental Baking, Standard Oil of California, Du Pont, Mattel and MacDonald's hamburger chain. In response, ad agencies and their clients are now taking their most serious step yet toward self-regulation...