Word: mattell
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...Scrabble has been translated into 22 languages, from Arabic to Afrikaans. Oddly, the game is sold outside the U.S. by Hasbro's rival, Mattel Inc. By the early 1990s, thanks to its acquisitions of Milton Bradley (maker of Life, Yahtzee and Candy Land) and Parker Brothers (Monopoly, Risk and Trivial Pursuit), Hasbro owned more than half of the $1.1 billion U.S. games market. But in 1993, Mattel outbid Hasbro, paying $90 million for the international rights to the game. Hence the game's weirdly bifurcated homepage at Scrabble.com...
...expect a little bit of everything. Sears has quadrupled the number of items in its sales flyer to 677 this year, from 165 last year. Power discounter Wal-Mart launched Operation Main Street, presenting a new round of markdowns every week until Christmas. Mattel will give a $50 Visa card to those who spend $100 on select Barbie toys. Sears and Radio Shack are urging eco-conscious consumers to dump their power-sucking old equipment, offering gift certificates for the trade-in value. Likewise, Staples offers $30 toward the purchase of a new camera or laptop for buyers who recycle...
...Agarwalla brothers, who launched Scrabulous, are still considering their options, I'm told. They have attorneys in both the U.S. and India, where they are fighting a similar action against Mattel, which owns the licensing rights to Scrabble outside North America. "Facebook has informed us that they have received a legal notice from Hasbro in reference to the Scrabulous application. In deference to Facebook's concerns and without prejudice to our legal rights, we have had to restrict our fans in USA and Canada from accessing the Scrabulous application on Facebook until further notice," their statement reads...
...This is an unfortunate event and not something that we are very pleased about, especially as Mattel has been pursuing the matter in Indian courts for the past few months...
Hasbro holds the intellectual property rights for Scrabble in the U.S. and Canada, while online rights have been licensed to EA, which built the authorized app on Facebook. Outside the U.S., however, Mattel holds licensing rights, and the company has already filed suit against the Agarwallas in India...