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...tobacco executives? These are the folks who commission ads depicting mountain climbers sucking Salems after an exhilarating jaunt up the Matterhorn...

Author: /time Magazine | Title: PARDON ME IF I (STILL) SMOKE | 6/30/1997 | See Source »

Social historians will please note that of the two most endearing families in American pop culture, one (the Simpsons) is yellow and chinless, and the other (the Coneheads) eats insulation and has enough scalp to tarp the Matterhorn...

Author: /time Magazine | Title: A Grelbon Out Of Pluvarb | 8/2/1993 | See Source »

...referendum, 35.6% of voters backed a proposal to abolish the military. The results shocked the country's political and military establishment. Few expected the measure to garner more than 25% of the tally. President Jean- Pascal Delamuraz once called the initiative "an idiocy as big as the Matterhorn." Swiss voters, though, viewed the issue with great seriousness: 68.6% of them turned out, more than have shown up for any other of the < country's incessant referendums in the past 15 years. The army will remain, but it has been sharply shaken and irrevocably affected...

Author: /time Magazine | Title: Switzerland The Swiss Army Gets Knifed | 12/11/1989 | See Source »

...MATTERHORN IS the best ride in Disneyland. That's what I thought when I discovered the phantasmal bobsled journey through the mountain of rock and ice, on my first visit to the Magic Kingdom. My first trip to California at age 12 was a lot like my favorite ride--a blur of all things wondrous and exciting. After I left the Golden State, I vowed to move there as soon as I grew up. For the seven years since then, the state always conjured up visions of sun and surf, stucco and success...

Author: By Laurie M. Grossman, | Title: California Contradiction | 1/16/1987 | See Source »

When I went to Disneyland, I noticed that the Matterhorn was made of synthetic rock and plastic ice. The snow on top of the mountain was really paint. I heard the rollercoaster mechanism groan under the weight of the moving bobsled, and I glimpsed electrical wiring behind the abominable snowman in the middle of the mountain. But like the ranches, from far off the Matterhorn looked as good as I remembered...

Author: By Laurie M. Grossman, | Title: California Contradiction | 1/16/1987 | See Source »

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