Word: mattering
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...town square. "If you're going to rethink the encyclopedic museum for the 21st century, Los Angeles is the place to do so," says Govan. "This is a city that speaks a hundred languages and which everybody says lacks a center. The encyclopedic museum holds something for everyone, no matter where you come from...
Love that kind of publicity. Because no matter how much people say they want to save the planet, analysts of consumer behavior say there are three bigger motivations when people select products: price, brand recognition and fashionability. Shaklee does well on the first: it says an $11.95 16-oz. (473 ml) bottle of the H2 cleaner, when diluted according to the directions for cleaning windows, makes up the equivalent of 5,824 bottles of 26-oz. (769 ml) Windex...
...Facebook. "They're constantly talking and referring. Our business model is not dependent on people gathering in a home to demonstrate it. It's dependent on people learning something they didn't know, having a positive experience with our products and then sharing that with their friends." No matter how famous or ordinary those friends...
...Hagan returned from a suspension. This preseason, he lost the quarterback battle again, then lost a fumble that was returned for a touchdown against Lehigh, sealing the 20-13 loss. Maybe his arm was moving forward, or maybe it wasn’t; it didn’t really matter, because the heart of the Ivy schedule was approaching and the Crimson needed to recover. Recover it did, with Pizzotti leading the way. By midseason, coaches and players were calling him the most improved player on the team, and he finished the year atop the Ivies in passing efficiency...
...country.“This game is a huge confidence-booster going into the tournament,” Hoff said. “We have a very talented team, and we know we can play with any team in the nation—it’s all a matter of getting into the right mindset. We have the talent and the tutelage to go far if we stay focused.”—Staff writer Mauricio A. Cruz can be reached at cruz2@fas.harvard.edu...