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Word: mattering (lookup in dictionary) (lookup stats)
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VISIT MORE THAN ONCE. Don't take a sales agent's word for it; visit residents and ask about the things that matter to you. While you're at it, take note of their age. The last thing you want is to end up being the lone kid (or geezer) on the block...

Author: /time Magazine | Title: Not Your Mother's Retirement Community | 11/15/2007 | See Source »

...gadget. When you already have to worry about two cell phones, a Blackberry, and an iPod, who’s really going to give their pager throwback any attention?But in the end, the biggest problem for radio when it comes to counting people is getting numbers that actually matter. PPMs may provide an accurate description of what a listener’s exposure to various radio stations are, but it’s attention and not exposure that’s the holy grail for stations. Thom Mocarsky, vice president of communications at Arbitron, has even stated in Media...

Author: By Kimberly E. Gittleson and Evan L. Hanlon, CRIMSON STAFF WRITERSS | Title: Counting People, On the Air | 11/15/2007 | See Source »

...vocal lines are still descending, but they become a melodic yell, and the guitars have abandoned their dissonant stabs and opened up into rich major chords. It’s a change that’s so unified and so exciting that it doesn’t matter that both of the song’s characters are irreparably damaged. Everyone’s damaged! If you can’t do anything about it—and the D-Plan definitely can’t—why not do something fun within it? Why not play that descending...

Author: By Richard S. Beck, CRIMSON STAFF WRITER | Title: FOR THE RECORD: The Dismemberment Plan | 11/15/2007 | See Source »

...have comparably lackluster football teams. But for the sake of school spirit, I can argue that John H. Updike ’54 and Norman K. Mailer ’43 are objectively better than Tom Perrotta and Tom Wolfe. And, obviously, F. Scott Fitzgerald doesn’t matter...

Author: By Madeline K.B. Ross, CRIMSON STAFF WRITER | Title: In Literary Game, Yale Loses | 11/15/2007 | See Source »

Maybe you saw him during the first week of school, wandering around in a sunflower yellow shirt with no punctuation. Or maybe you wondered what guy still wears a Juwan Howard jersey without shame. But no matter where you saw him, he probably made you laugh.“John Hopkins definitely spearheads the humor attack for Harvard,” said junior wide receiver Alex Breaux.Hopkins, an undersized senior safety, makes certain that he’s the most entertaining character in the Ivies on a regular basis.For starters, Hopkins, or “Hop,” takes...

Author: By Brad Hinshelwood, CRIMSON STAFF WRITER | Title: Leader of 'Washboard Whatups' Leads Ivies in Funny | 11/15/2007 | See Source »

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