Word: matters
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Dates: during 1980-1989
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Explaining the marketing strategy behind new chains, Jay Chiat, San'wiches main backer and the superstar executive of the imagemaking advertising agency Chiat/Day, insists that "it's all a matter of the ADI." That is no palate- tingling condiment, but rather the area of dominant influence, or the geographical area that a TV station predominantly reaches (and thus the potential audience for each commercial). That is why, for example, Marriott since June has opened 14 branches of Allie's in San Diego (where San'wiches is also being tested). Only after such saturation will Chairman J.W. Marriott Jr. convert more...
Since Brazil and China are among the majority of countries that have few regulations governing the foreign sales of chemicals, tracing the path of the seized materials will not be easy. But chemicals manufactured in the U.S. may be another matter, at least in the future. Last year the U.S. passed a new ( law, which will take effect in the next few months, requiring closer supervision of the overseas sales of chemicals used in the production of cocaine, including ethyl ether and acetone...
...thrift's assets consist of another sure thing: a $7.8 billion loan to the "bad" S & L that is fully guaranteed by FSLIC to pay a handsome 2% more than the going cost of funds. That will pump some $160 million in annual interest into the Bass thrift, no matter how much trouble FSLIC has in getting rid of the bad assets...
...credit is due: no other dramatic shows on TV deal with such relentlessly uncheery subject matter. Tour of Duty is the more conventional of the two, an L.A. Law-style mix of characters, subplots and issues that are introduced and neatly resolved by episode's end. The show's flaws are familiar: characters who are too simplistic (the hotdogging helicopter pilot, the streetwise black private), and plot twists that are too patly "illuminating." When a battle- fatigued soldier is sent back into combat before he is ready -- over the objections of his sergeant and a psychiatrist -- you can bet that...
Although "the force of proxies is a matter of influence and persuasion," said Elizabeth A. Gray, secretary to the Harvard committee which reviews the University's investments, "they are a pretty effective communication device...