Word: mattrick
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Dates: during 2000-2009
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...really tried to, Microsoft probably could have come up with a decent knockoff of the Wii controller. But instead they - meaning Don Mattrick, the head of Microsoft's interactive-entertainment division and the former head of Electronic Arts - decided that instead of imitating Nintendo, Microsoft would try to leapfrog past Nintendo. "We did explore whether we thought a motion-based controller was a true next step or a transition step," Mattrick says. "And for us, we decided it was a transition step." So about 18 months ago he started up Project Natal...
...Microsoft tends to name its internal projects after cities. Natal is a city in Brazil, which is where Alex Kipman, one of the key engineers on Project Natal, comes from. What Mattrick and Kipman decided to try to do was to get rid of the controller altogether. They wanted a technology that would enable a gamer to control the game just by moving his or her arms and legs and other body parts. The gamer would become the controller. (Read "Why Video Games Are an Excellent Economic Indicator...
...This summer Ericsson will offer phones with mini versions of Tetris and Solitaire. And at an annual gaming convention two weeks ago in Los Angeles, Nokia announced a developers' program that will bring to cell phones everything from chess to quiz games to action-adventures by next year. Don Mattrick, president of worldwide development for gamemaker Electronic Arts, believes such games on the run could account for as much as 10% of the company's revenue...
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