Word: matusalem
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Dates: during 2000-2009
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...issued a new decree: rum after dinner instead of the traditional brandy or single-malt scotch. "We all remember getting sick on mixed rum drinks in college," says Hamilton, 52, who imports and writes about exotic brands like Bielle Rhum Vieux (from the tiny island of Marie-Galante), Matusalem (Dominican Republic) and Ron Zacapa Centenario (Guatemala). "But when people taste an aged rum, when the tropical flavors mix with an oaky, smoky finish, it's like trying rum again for the first time...
...statement about their generation," says Olly Wehring, executive editor of the London-based Just-Drinks report. "Cognacs and aged whiskeys are what their parents drank." David Longfield, an editor at Drinks International in London, agrees. Aged rum "has a hip, even naughty aspect that Cognac tends to lack." Matusalem (a Spanish variation of Methuselah), for instance, uses a recipe smuggled out of Cuba after the 1959 revolution. The company's sales in Spain, one of the hottest aged-rum markets, are expected to double this year, to 660,000 bottles...
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