Word: maucher
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...then he was back in Switzerland, in charge of marketing. When CEO Helmut Maucher began redefining Nestle's product and branding strategy, he leaned increasingly on Brabeck. He even took to calling Brabeck Suslov, a joking reference to Mikhail Suslov, notorious chief ideologist of the Soviet Communist Party. The new product strategy involved grouping all Nestle products under six global brands, including Nescafe, Nestea and Nestle itself. Once it was launched, Brabeck grew restless and asked to be sent back into the field. Maucher was then in his mid-60s and close to retirement. Brabeck technically reported to the chief...
...president, reportedly after a falling-out with Chairman H. Everett Olson, 77. Stuart, who controls as much as 20% of the firm, then decided to start unloading his stock. Rumors began spreading on Wall Street that Carnation was for sale, and by late July, Nestlé Managing Director Helmut Maucher came along with a friendly takeover offer. Meanwhile, investors ran up the price of Carnation stock from about 65 in July to 75½ by the time the deal was announced...
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