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...increasing steadily. In Australia alone, output has doubled since 1995, with vine acreage up more than 50% in the past four years. Over the same period, the number of wine-drinkers worldwide has stagnated. "There are more and more of us fighting for the same-sized pie," says Charles Maurisset-Latour of the venerable Burgundian firm Maison Latour. The traditional major producers - France, Spain and Italy - have found themselves squeezed by state-of-the-art competitors from Australia, New Zealand, South America and South Africa. When French exports started to fall after a bumper year in 1998, growers wondered...

Author: /time Magazine | Title: Vintage Advantage | 8/12/2002 | See Source »

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