Word: maverickly
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Germany's largest exporter is most vulnerable in the U.S., its biggest foreign market. The company shipped a record 570,000 cars there in 1968, but its 51% share of the American market is under direct attack by the Japanese and by Ford's new $1,995 Maverick. In its first two weeks on sale, the Maverick has been selling briskly but somewhat off the pace set by the then-new Mustang in 1964. So far, it has made no appreciable dent in Volkswagen sales, but next year it will be joined by VW-sized cars now being...
...government protection against foreign competition. Despite a 50% cut in tariffs this year as a result of the 1964 Kennedy Round of global tariff negotiations, imported autos still cost two or three times as much in Japan as in their country of origin. Ford's new semicompact Maverick, which sells for $1,995 in Detroit, carries a $4,167 price tag in Tokyo...
...Maverick Lemming. But Vidal allows neither exhibitionism nor malice to keep him from his duties as journalist. Vidal did a flagrant hatchet job on the Kennedys; but he is also highly informative not only about the Kennedy family but about politicians in general and how they behave in the pursuit of power. He is wickedly funny about Henry Miller, who has rarely received a sharper or a fairer reading...
Vidal thinks of himself as a liberal-or, as he prefers to put it, a "maverick lemming." In fact, he is more nearly a conservative, with a taste for tradition in literature and privilege in life. He conveys the oddly patrician appeal of an elegant and unabashed snob and he has the patrician's special toughness...
...priced models. To reduce their own chances of loss, some foreign producers will send bigger and fancier models to the U.S. Later this year, for example, VW will begin shipping its four-door Audi (U.S. price: around $4,000). Sweden's Saab will soon begin importing a new Maverick-sized car. "If Detroit can come into our market," says Stuart Perkins, head of Volkswagen of America, "we can go into theirs." It should be quite a fight...