Word: maverickly
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...after all that, why get off the ground? Fifty years before Maverick and Goose, Clark Gable and Spencer Tracy dared the clouds in Test Pilot (1938), a paean to the thrills, thralls and tragedies of dancing with that blue-clad lady (more of the last, apparently, when in a military aircraft). Just ask weak-kneed Myrna Loy when her man goes plummeting. It was MGM's biggest hit, and you get Lionel Barrymore thrown in. And remember: they died at their trade...
DIED. CHARLES DRAKE, 72, maverick geologist who argued that volcanic eruptions, not the asteroid of a leading 1980s theory, killed off the dinosaurs; of a heart attack; in Norwich, Vt. Drake was an expert in lost worlds; he also led a 1960 expedition that discovered bacteria living 20 ft. beneath the ocean's bottom...
...Prodigy's sound has since grown edgier, drawing from commercially successful rock and hard-core hip-hop. Last year the major music labels fought a bidding war to sign the band. Madonna's Maverick won with a contract worth a reported $5 million. When, earlier this year, MTV announced its intention to program more electronica and started a show, Amp, to promote the genre, the Prodigy, thanks to its anthemic song, Firestarter, became the techno band of the moment...
...have a new slogan for their advertising agencies: Get Lost! Consider United Airlines, which dumped Leo Burnett, the giant Chicago agency that created one of the most memorable ad campaigns in aviation history, "Fly the friendly skies." Now it's bye-bye, friendliness--hello, hostility. United hired Minneapolis, Minn., maverick Fallon McElligott to handle the carrier's $60 million U.S. account. Fallon's in-your-face ads trash air travel, playing up canceled flights, lousy food and surly personnel. The punch line, "Rising," implies that compared with the rest of the airline industry, United is heading in another direction...
...correspondents. An odd question to put to one's new boss, but then Duffy has never been a stickler for convention. Working first in TIME's Washington bureau as Pentagon correspondent, then as a political reporter covering both the Bush and Clinton presidencies, Duffy developed a reputation as a maverick with a knack for finding the unturned stone in even the most thoroughly trodden beat--most notably in 1986, when he broke the details of a top-secret U.S. attack on Libya 36 hours before the strike occurred. He's also adept at turning a story's thesis...