Word: mavericks
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Small Station Wagon. Kaiser Industries' Willys Motors, Inc. rolled out a Jeep station wagon that is the industry's lowest-priced ($1,995 factory list price, v. Rambler's $2,060). Dubbed "Maverick Special" after the company's TV show, it is powered by a 75-h.p. Jeep engine that gets 27 m.p.g...
They have more than that to look at, including some of the most exciting new faces-and figures-that U.S. show business has produced in many a year. James Arness (Gunsmoke), Ward Bond (Wagon Train), Richard Boone (Have Gun), Hugh O'Brian (Wyatt Earp), James Garner (Maverick), Chuck Connors (Rifleman), Dale Robertson (Wells Fargo), Clint Walker (Cheyenne)-one day these he-manly specimens were just so many sport coats on Hollywood's infinite rack. The next, they were TV's own beef trust. Their teeth were glittering, their biceps bulging, their pistols blazing right there...
...Latest Nielsen ratings: Gunsmoke (40.1), Wagon Train (38.3), Have Gun, Will Travel (35.7), The Rifleman (34.0), Maverick (32.9), Wyatt Earp (31.8), Zane Grey Theater (31.1), Wanted, Dead or Alive (30.6). Only nonwesterns in the top ten: Lucy-Desi (34.9), Danny Thomas...
James Garner (6 ft. 3 in., 206 lbs., 44-33-40) is the anti-hero of a counter-Western called Maverick, the "lace-shirted, self-centered, irresponsible" opposite of everything the Good Guy ought to be. He and his brother (Jack Kelly), who takes the lead in the hour-long show every other week, are slow on the draw, cautious, seething with dishonorable intentions toward girls in gingham. They are self-tooting tinhorns who play poker in such a way that it is not a game of chance. "Work," proclaims Maverick, "is a shaky way to make a living...
Bing Crosby Special (ABC, 9:30-10:30 p.m.). Myopic viewers may think they are seeing double when sons Philip and Dennis come on to give Daddy a hand, but anyone can recognize the Old Groaner's voice. Jim (Maverick) Garner and Rosemary Clooney join the Crosby clan...