Word: mavericks
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...album I release, people could go, 'Boo, hiss, hiss, this girl's like another Tiffany or whatever,'" she told the Calgary Herald in 1991. "But the way I look at it...people will like your next album if it's a kick-ass one." In 1994 Morissette signed with Maverick records--run by Madonna, who knows a thing or two about musical makeovers--and with Jagged Little Pill has delivered the butt-kicking album she wanted. The sound is more muscular; her voice is rawer, the guitar work more aggressive. The songs are about such topics as postbreakup rage...
When Apple was run by co-founder Steve Jobs from 1977 until '85, it was a self-consciously maverick firm that lived to be different (not entirely dissimilar from Sun Microsystems today). Its idiosyncrasies created a revolution. The benefit of its attitude started with the Apple II, which defined the fundamental elements of a personal computer: hard drive, monitor, key board. Then Apple invented Macintosh, and desktop publishing. The company was a premium maker of first-class personal computers. When Apple succeeded, it made lots of money but saw its market share shrink drastically. Eventually the shrinkage caught up with...
...Macintosh computers placed a greater emphasis on the needs of individuals rather than institutions--what Apple designers once called the user experience. Indeed, Apple's continuing problem of how to find a strategy for success and prosperity is a reflection of the conflict between the company's original maverick attitude and its current need to be successful in the corporate market. Apple has to stand for something...
WHETHER OR NOT FDA COMMISSIONER DAVID KESSLER decides to approve olestra, his ruling is sure to be bitterly attacked. That's nothing new for the maverick scientist (and, by training, doctor and lawyer), who in his fifth year as the U.S.'s top health official has achieved a rare combination of public controversy and political longevity. He heads the agency everybody loves to hate, yet he's outlasted most of his predecessors...
...Maverick...