Word: mavi
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...ISTANBUL Mavi means blue in Turkish, which may explain why the label's Lindy jean ($88) is a major hit at the company's eponymous store on trendy Bagdat Street...
Turkish coffee, Turkish carpets, yes. But Turkish jeans? No item of clothing is as American as a pair of jeans, and no market is harder to crack. So when the father and son team behind burgeoning Turkish denim brand Mavi set their sights on the New World, people naturally thought they were mad. Even madder, rather than sell their jeans at Wal-Mart on the cheap, as many developing country producers do, the pair went for the gold: fashion-conscious youths willing to fork out $60 a pair. And for more than a year after Mavi began exporting to select...
Augustus A. Crane, a recent graduate of Yale, sailed from San Francisco for Honolulu as a missionary, on Sept. 11. His station will be on the island of Mavi, ninety miles from Honolulu, between which two points there are excellent facilities for intercommunication both sailing and steam...
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