Word: max
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Dates: during 1950-1959
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Publisher William M. Gaines, a hearty, hefty man of 250 Ibs., launched Mad in 1952 as a sideline to the comic-book business he inherited from his father, M. (for Max) C. Gaines, who started the whole industry in the early 30s when he hit on the idea of selling reprinted newspaper comic sections for a dime. Using the standard comic formula-32 pages, newsprint, four colors, a 10? price tag-Mad was just holding its own when Gaines played a hunch in 1955, switched to semi-slick paper and higher quality black-and-white drawings, upped the price...
...Died. Max Graf, 84, music critic who reached fame in Emperor Franz Josef's fin-de-siècle Vienna, author of Modern Music, Composer and Critic, Legend of a Musical City; of a stroke; in Vienna. Friend and appraiser of Johannes Brahms, Anton Bruckner, Gustav Mahler and Richard Strauss aging Max Graf recoiled as the Nazis took the Vienna woods, later wrote that "it required three centuries to make Vienna a musical city; one day sufficed to destroy this historic edifice." Fleeing to the U.S., he taught at Manhattan's New School for Social Research, became...
...honors must go to Max Adrian, the "old, dangling" Sir Peter Teazle, and Cavada Humphrey, his young bride Lady Teazle. Adrian is a past master of timing and comic acting--a second "incomparable Max." And young as he is, he takes care to embody advanced age to the creakiest hip joint and most unyielding leg muscle, where the best make-up in the world is of no avail...
...farmer's wife, and this letter is prompted by Max Factor's remark and insinuation that farm women do not wear lipstick! I would like Mr. Factor to know that my hair is styled at Antoine's, I buy Rubinstein, Arden and Antoine cosmetics, and did buy Max Factor's lipstick...
...women who have jobs. Young girls now battle parents to wear cosmetics in grammar school, and women's magazines are full of frightening stories about older women who let themselves go-and wake up to find their husbands gone. "A woman who doesn't wear lipstick," says Max Factor, president of one of the top five U.S. cosmetics firms, "feels undressed in public. Unless she works on a farm." The result: 95% of all women over the age of twelve now use at least one of the products manufactured by the U.S. beauty industry...