Word: maxed
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Dates: during 1950-1959
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...glamorizes its products with names sug gestive of romance, adventure, passion: such foundation powders as Pond's Angel Face, Revlon's Love-Pat and Max Fac tor's Creme Puff; such lipsticks as Rubinstein's Red Hellion, Revlon's Fire and Ice, Helen Neushaefer's Torrid and Pink Pas sion; such creams as Max Factor's Cup of Youth and Helena Rubinstein's Tree of Life. It lends mystic significance to a word such as moisturizing and nurtures a euphemistic cant in which reducing becomes slenderizing, dye becomes hair color, and diet...
...Named for Navy Lieut. Max Silverstein, lost when the Destroyer Sims went down in the Battle of the Coral...
Waxing rhapsodic at a farewell party for retiring Cabinet Secretary Maxwell Rabb, Presidential Hopeful Senator John Kennedy managed to add his own "po'r li'l me" touch: "Max has done a magnificent job for the underprivileged, for the little man, for the minority group. The only underprivileged man he's forgotten is me. I could use some help around the White House. I've never gotten any." For another Rabb wellwisher, Democrat Kennedy's toast was just too much. "Jack," exploded New Jersey Republican Clifford Case, "I've been around Washington...
...BEAT GENERATION AND THE ANGRY YOUNG MEN (384 pp.)-edited by Gene Feldman and Max Gartenberg-Citadel...
...merit of the new anthology, edited by TV Producer Gene Feldman, 37, and Literary Agent Max Gartenberg, 32, is that it answers this question better collectively than any one of the semi-articulate Beats and Angries has done on his own. The editors have culled the best from both schools (the U.S.'s Jack Kerouac, Allen Ginsberg, Clellon Holmes; Britain's Kingsley Amis, John Wain, John Osborne) and leavened the lot with sharp-eyed critical commentaries from both sides of the water. U.S. readers will find the Beat section more interesting, if only because it helps to illuminate...