Word: maxed
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Thanks for the report on O.J. simpson's eventful visit to England [WORLD, May 27]. The article provided a welcome contrast to the drivel we have been subjected to here from our "much more objective" press, as O.J.'s public relations consultant Max Clifford called it. Indeed, the great British press has done it again. Despite all the crazy exclusives our papers have come up with during the whole saga, they all had one thing in common: the belief that O.J.'s trial was unfair in various ways. But now it amazes me to see that the media...
...driven performer, Wachner, 50, rose from a bra-and-girdle buyer at Macy's to head cosmetics giant Max Factor. In 1986 she masterminded a hostile buyout at Warnaco and took the company public in 1991. As a mogul, she helicopters from her Park Avenue headquarters to a mansion in the Hamptons, New York's summer-resort community. As a manager, Wachner once made a FORTUNE roster of "Toughest Bosses" for her low tolerance for underperformers. "You'd better start firing people," the magazine quoted her telling a newly arrived executive, "so they'll understand you're serious...
...trip was arranged by Max Clifford, a London p.r. whiz who, with one wave of a press release and two calls on his mobile phone, can transform the dreariest story from an M.P.'s jilted mistress into tabloid gold, earning big headlines--and even bigger bucks--for himself and his clients. "O.J. can't get fair press coverage in America," said Clifford. "So he's here in England, where the press is much more objective...
...standard treatment with AZT and its cousins, which runs approximately $400 a month. Hospitalization and other medical care in the final stages of the disease can add $150,000. Future treatments could dwarf even that. "Where is this going if we don't wake up?" asks Dr. Max Essex of the Harvard AIDS Institute, who believes a larger share of resources should be directed to developing vaccines...
...NIKE AIR MAX The seamless, blow-molded cushioning technology has improved with each new model since it was introduced in 1993. And the latest incarnation of the running shoe is the sleekest, lightest and most comfortable yet. The needs--and feet--of runners vary, but for generalists who just have to do it, this is as elegant a mileage earner as has ever been designed...