Word: maxfield
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Dates: during 1940-1949
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...trade. Soon after taking over, he put B. & B.'s sales force on an incentive-pay plan, encouraged unionization, widened out production to include playing cards, pens & pencils, cigarette lighters. His biggest coup was to corner the nation's top commercial art talent (Norman Rockwell, Maxfield Parrish, Rolf Armstrong) for B. & B. calendars, at a current cost, including other artwork, of $1,250,000 a year. Result: B. & B. became the biggest calendar company in the world (it sells more than all others combined, has 21 foreign outlets). From little more than...
Everything had a picture-postcard look: the walled city of Quebec, brooding on its cliff above the St. Lawrence; the Maxfield Parrish mountains of the Gaspe; storybook hamlets, and fishing fleets lying like a school of minnows in the bay. There were oxcarts and outdoor ovens, pea soup and acres of cod drying in the sun. And there was Montreal, second biggest French city in the world, with the biggest black market in Canada...
Biggest contributor is the world's biggest calendar company-Brown & Bigelow of St. Paul, Minn, (it sells more than all the rest together). B & B climbed to the top partly by cornering the nation's top commercial artists (Rolf Armstrong, Earl Moran, Norman Rockwell, Maxfield Par-rish), chiefly because of its ruddy-faced, peach-bald president, Charles Allen Ward, 58. Before he joined B & B, he had tried almost as many jobs as it had calendars...
Yesterday Mr. and Mrs. Marshall Coxe of Tenafly announced the engagement of their daughter, Miss Alice Maxfield Coxe, to Mr. Eugene Dickerson Keith of Richmond, Kentucky...
Markert was promptly arrested, charged with manslaughter, held on $990 bail. Maxfield was photographed, fingerprinted and released. He had not transgressed the law. Said Walter's bereaved mother to reporters: "We had all the confidence in the world...