Word: maxicoat
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Dates: during 1960-1969
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...midi-dress and the maxicoat, harem pants and bolero jackets-all are credited to Adolfo. His lace and or gandy blouses, gingham dirndl skirts and big-brimmed straw hats have turned teeny-boppers into minor Elvira Madigans. This spring it was the patchwork look-on full-length skirts and matching shawls-that put new life into quilting bees and earned for Adolfo a Coty Award. Last week he presented his fall collection: jeweled vests with fringe to the floor, blown-up fur berets and scarves, including everyday kerchiefs, monogrammed boas and a nine-foot muffler of patchwork mink...
Adolfo's prices, though higher than ready-made clothes, are considerably lower than couturier fashions. A maxicoat can be had for $325, a blouse for $90. And though Adolfo is fond of calling his salon a club and his regular clients members, he confesses that "Membership in the club is never filled. People who come here simply because they feel it's the thing to do" however, need not apply. "This type of person," Adolfo says, "is immature and indecisive...
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