Word: maxie
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Dates: during 1970-1979
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Successful as the company has been, the market is so mercurial that no cosmetics firm can ever really be safe; a bad mistake can be ruinous. A classic example is Max Factor's "Just Call Me Maxi" fragrance, introduced last year to compete with Charlie. It came about four years too late, as taste was at the point of switching back to romance and mystery, and bombed so badly that Factor plunged deep into the red; the debacle is widely believed to have cost President Sam Kalish, a Revlon alumnus...
Today, Sadat governs Egypt rather like the paternalistic elder of a maxi-village, which just happens to have 39 million people in it. Once regarded as an impetuous, dandified mediocrity, he has become more cautious since he succeeded Gamal Abdel Nasser as President in 1970. He usually makes decisions slowly but, as last week's events proved, he can make them very fast as well...
...respected Post leaves us misty-eyed, the decline of her rich cousin in Times Square can inspire only sniggers of contempt. Like an aging East Side beauty striving desperately to recapture her high-flown days on the deb circuit, the Grey Lady has transformed herself into a journalistic shoehorning maxi-bopper, forcing herself into modern dress and trying to persuade potential suitors that she really is the object of their dreams...
Social critics tend to scoff at theme-park patrons as passive non-participants in plastic fantasy. Obviously, such critics have never been tugged by tireless children through seven-plus hours (the average time spent per park per family) of short rides and long lines, mini-zoos and maxi-queues, live shows, deadly lines, fast food, slow lines, indigestion, blurred vision and pedialgia (sore feet). In fact, the vast majority of the 80 million people who will visit theme parks this year are involved, tireless and eclectic in their pursuit of pleasure...
...area the Midget is probably the closest you'll come to a decent corned-beef-on-rye with a side order of kishka. The triple decker "College Sandwiches" are well worth their prices, and bagels with cream cheese and lox are available (a rarity in this town). The adjoining maxi bar and lounge is comfortable and its booze is served at reasonable prices. (Try the scotch-and-milk...