Word: maximal
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...industry has always been quicker to cut production than prices in times of slump, it has usually followed a directly opposite policy over the long run, on the theory that the lower the price, the wider the market. Auto dealers are once again proving the truth of this maxim. Loaded down with new cars, they have kept sales up by offering big discounts and trade-in allowances. In similar fashion, while many appliance dealers are loaded up with hard goods, the discount houses in the big cities have proved that they can move mountains of appliances by cutting prices...
...from the provinces have also displayed an alarming taste for pink, yellow and patterned shirts which may force the old guard to follow the new maxim: that no style-conscious man should wear a white shirt before the sun sets. In addition to the color change, veteran haberdashers in the square also predict a switch away from the tab and round collar. The merchants recall the previous short visits of these styles, pointing out that they have never lasted more than a season. Their current demise is tearfully anticipated and already provided for by the major shirt manufacturers...
Eleven in One Bag. Huggins, a determined man, resists both Negrophobes and Negrophiles. He is hewing straight down the middle, sticking to the trusty evolutionary maxim of famed Empire Builder Cecil Rhodes: "Equal rights for every civilized man . . ." The undeveloped African, said Huggins last week, "is very inflammable material." He cited the activities of the Rev. Michael Scott, the Anglican divine who has become one of the black men's busiest spokesmen in Africa and before the U.N. "The Reverend Scott," said Huggins bitterly, "recently visited Nyasaland on a 'peaceful mission.' Disturbances among the Negroes followed...
...firmly, he was "more proud of this boy" than of any of the youngsters he had made into stars. On that sweet note, the storm blew over, leaving La Rosa to cash in on a million dollars' worth of publicity and kind Father Godfrey to mull an ancient maxim: a doting parent generally deserves gratitude, sometimes gets it, but is only courting heartache if he demands...
...Germany to the Western allies through NATO." ¶ Germany is welcome to "a place among the great powers of the world," but, "as one a large part of whose life has been spent in conducting war against [the Reich]," Sir Winston urged the Bonn government to remember the famous maxim: "The price of freedom is eternal vigilance." Presumably, he was advising Bonn to watch out for its domestic foes. ¶ The U.S. got a big Churchillian bouquet, and a homily on its past mistakes. "Had the U.S. taken before the First World War, or between the wars, the same interest...