Word: maximal
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...Maryland-based Rouse Co. is one of the world's largest real estate development and management organizations (1980 revenues: $119.5 million), controlling a nationwide retail kingdom that in aggregate acreage is bigger than the principality of Monaco, its multimillionaire founder is not a regular at the "21" Club or Maxim's. Rouse is more comfortable with his feet on the ground of his own projects, and the new Baltimore is clearly the one dearest to his heart; indeed, he was a founder of the potent renovationist Greater Baltimore Committee in 1955, and has been a resident witness to its progress...
...souvenirs and $440 million more in tourism were expected to augment the national coffers. But in the matter of budget and expense vs. value rendered, the Windsors, who are monarchs not only for a nation but for the international media, found themselves up against a conventional show-business maxim: It is only when you bomb out that you're a profligate; if you're a hit, nobody cares how much your show cost...
...politics was stepping into a job that requires him to pay the bills himself. He took over a city that was not unlike his family in the Depression?only in worse shape because it owed more?and so he applied a Depression mentality to it. His basic governing maxim is: "Don't spend what you don't have." It sounds simple enough, but it was too difficult for Koch's predecessors, who spent a billion a year that New York did not have and pushed the city to the brink of bankruptcy. Owing is something Koch does not approve...
...Dieu, the news was enough to send any self-respecting member of Parisian cafe society lunging for the bicarbonate of soda. Maxim's, the world-renowned, gastronomic masterpiece on the city's tony Rue Royale, was sold last week. The new proprietor: Fashion Designer Pierre Cardin. The $20 million tab was steep even for Cardin, 58, who lately seems more interested in haute finance than haute couture. He has had designs on the art nouveau establishment since 1978, when Maxim's present owners, Louis and Maggie Vaudable, agreed to lend the eatery's venerable name...
...Gorky was Maxim's pseudonym too; it meant "the bitter one.") None of Arshile Gorky's friends really believed he was Russian, but the name gave him some purchase on fame. It tied up with his other harmless fibs-that he had studied under Kandinsky, for instance. Above all, it solidified the impression of a romantic outsider. Henceforth, Achilles the Bitter would be seen in New York (or so he naively hoped) as an Armenian Childe Harold, a creature of exalted but conjectural origins, with no baggage but the authority of his Europeanness, no passport but modernism itself...