Word: maximation
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Dates: during 1970-1979
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...when Mao Tse Tung came to power in 1949, he renewed the interest in traditional Chinese medicine. His popular maxim "Heal the wounded, rescue the dying, practice revolutionary humanitarianism" applied literally to acupuncture and traditional medicine as well as figuratively to Chinese society...
...easiest way to combat inflationary food prices is to apply the old maxim: no ifs, no ands, no Butz...
...German wit L. A. Feuerbach observed, is what he eats. The culinary tastes of Presidents may bear out that maxim. Under Dwight Eisenhower, a state dinner, served with military precision, might feature such Army-wife specialties as Mamie's cherished Chicken Jewel Salad Ring, a cloying confection that included cranberries, celery and almonds, epoxied with gelatin. During the Kennedy Administration, the sumptuary menus seemed intended to rate a star or two from Michelin. Lyndon Johnson introduced Texas ranch-house-chili cuisine to the White House...
...reinserted into American life with love and ambience-and with food and wine. The fact is that hundreds of classic buildings throughout the U.S. have become thriving restaurants, saved from the wrecker's ball by the diner's thrall. If few of them are likely to match Maxim's in cuisine, they are for the most part good, solid, pleasant places...
...Japanese school boy named Tadao Yoshida ran across a seemingly bland maxim of Andrew Carnegie's, which he remembers as: "Unless you render profit and goodness to others, you cannot prosper." Inspired by it, Yoshida eventually derived his own rule for running a company: one-third of potential profit should be sacrificed in order to hold down prices, another third should be used to help customers with discounts and rebates, and only the final third should be retained as "pure profit...